Case Study Shell V-Power LEGO Collection

Shell V-Power LEGO Collection

Point of Sale

Summary

Shell, Ferrari and the LEGO┬« Group teamed up once more to bring six, brand new, motor racing models, with a scientist LEGO mini figure; and a finish Line and Podium with a Ferrari Engineer LEGO Mini figure exclusive to Shell. The promotion ran through seven country’s.

Process

The cars were displayed on a high gloss red acrylic, which was heat bent into shape and side panels UV bonded into position to create a sleek and high quality finish. Whiteghyll also produced the 5ft lego ferrari pit man, digitally printed and CNC cut to shape.